Tonight I was privileged to see the (first-edit) premiere of ‘McCULLIN – a film by Jacqui Morris’. Here’s the trailer…

McCullin Trailer from Jacqui Morris on Vimeo.

This cinema-quality documentary film recalls the work of Don McCullin, the celebrated war photographer who has taken some of the most affecting war, famine and humanitarian photos of the 20th century. He is 75 now and made the film, well, because he was seriously ill and told Morris to come and film quickly before he died. (He has had an operation and is recovering well.)

McCullin tells the story of his own work through interviews with Morris. He talks about what it was like to be a photographer for many years with the Sunday Times – from his war junkie addiction to the sense of duty and integrity he felt in telling the stories of the victims (dead or alive).

It makes for a gripping documentary that is both shocking and relentless (reminsicent of McCullin’s own style) but also quite fascinating in terms of McCullin’s life and work. It is delivered with a strange mix of detachment and high emotion as it intersperses war footage and McCullin’s perfect shots of encapsulated horror, with the words of this gentle, avuncular English man, albeit words that often recall scenes of unimaginable horror.

I’m not sure when the film will get a release but it has been shot for cinema and director Morris, who did a Q&A after the film, hoped it might go mainstream. It deserves to. Not only is it an incredible record of Don McCullin’s work, an insight into the life of a war photographer and a reminder of the horrors of war, but the issues are highly topical. The events this week, with Sunday Times war reporter Marie Colvin and French photographer Remi Ochlik’s deaths in Syria, make it particularly timely.

In addition, Morris cuts in interviews with former Sunday Times editor Sir Harold Evans, raising an interesting thread on the changing ethos of journalism, one that moved away from the independence of the Sunday Times to publisher Rupert Murdoch’s money-raising agenda that brought in a more ad-driven era of upmarket lifestyle, celebrity and fashion editorial.

She added that while she didn’t want to line up to take a pot shot at Murdoch, she thought the scene with Sunday Times owner Lord Roy Thomson summed up the change of editorial character perfectly. When asked how he could allow such pictures to appear in his paper, Lord Thomson would take a card out of his jacket that read how he would not allow commercial considerations to censor his editors from printing what they wanted. “You don’t want me to break my promise, do you?” – was his answer to controversy.

This theme is punctuated on a personal level by another scene when the new Sunday Times editor Andrew Neill fails to select McCullin to cover the Falklands War – his photos were too honest (for 1980s journalism). McCullin went instead to Lebanon but it was to be his final war assignment.

People always ask Don McCullin if he has nightmares about what he has seen. Only in the day, he replies. In the end, there is something ultimately quite poignant in his decision to take landscape pictures as a healing process, to fill up his head with new pictures and try to remove the horrors that remain and occasionally visit him when he is awake.

There is a Don McCullin retrospective at the Imperial War Museum – on until April.

Just back from a week in the centre of France in a little known area called the Cantal. It may be “one of the most sparsely populated and geographically isolated French departments”, according to Wikipedia, but it does have one big claim in that the region encompasses Europe’s largest volcano. Snowshoeing a sleeping volcano seemed an irresistible storyline.

Cantal is 70km across and not a classical cone-shaped volcano but one which has been carved through millions of years of glacial activity which have shifted its lava stone into a series of mountains, valleys and plateaux.

Of course, Cantal also boasts much in the way of traditional ‘Frenchness’: an astonishing array of high-spec cheese, gourmet cuisine, glorious wines, chic boutique auberges and historic vintage. But I was there to cover my pitch: ‘Snowshoeing in the French volcanoes’. (France has volcanoes? Yes, albeit extinct ones.)

While I’m writing the feature for the Sunday Mercury in the Midlands, thanks to free wifi in all our accomms, I did get to do a considerable amount of blogging – which I’m using as trip notes and practice for creating multimedia content to tell the story of a press trip.

Foreign journalists are so rare (in winter) that we even found ourselves the subject of a feature for the local daily, La Montagne.

Anyways, as well as the video above, here is the series of text, photo and video-blogging posts I produced (including the rail trip there and back):

1. The journey’s the thing – video post covering the 11-hour rail journey from Brum to Clermont-Ferrand.
2. Bicephalous Clermont-Ferrand photowalk – a solo travel stopover and photowalk around ‘the Liverpool of France’, Clermont-Fd.
3. Journey into the Cantal, Auvergne mountains - short video showing the landscape on the way to Cantal. On the return journey from Vic-Sur-Cere, I discovered that the track rises up into the mountains after Murat – a far more scenic option if you’re booking a route.
4. Trip notes: Auberge d’Aijean, Cantal – notes on the accommodation while waiting for the press trip proper to start.
5. Snowshoeing Cantal: Europe’s biggest volcano - a video post featuring things I learnt about showshoeing and what happens when there has been no snow.
6. Le Lorian ski resort and Chez Lucy’s choc pud – I can’t ski but there was plenty to film on the pistes at the highest summit in the Cantal, including a mountain rescue.
7. A mountain refuge in the Cantal – no snowshoes but we still hiked half way up a mountain to reach Bernard’s hut. Video/photo post.
8. BBQ duck in a hut – I didn’t like duck until this method of cooking changed my mind. Photos, video and trip notes on a Finnish-style grill hut and campsite.
9. Fell in love with a dog at La Roussiere – photogenic animals in the Siniq Valley.
10. Around the Cantal in 10 dishes – French press trips serve up some awesome food. Overindulged – and suffered for it.
11. Gare de Lyon’s tropical garden – in surprise tourist news, there is an underground tropical rainforest garden alongside Metro line 14 platform (direction Olympiades).

There may be more posts to come, but I’d better get on and write the feature first.

Meanwhile here is my plea to do more of this kind of recording of stories for tourist boards, tour operators and other travel brands and conferences.

Travmedia, a press release and journalist alert service which connects journalists and PRs, has just made a very smart move (I hope) by launching a Facebook-style social network, that will facilitate many more travel trade connections and work opportunities, and make travel freelancers like myself more visible to travel editors.

‘My Network’ is a little clunky to use at first – a beta feedback option would be good for members so that they can improve the user experience. And there are currently some privacy issues – if you are a Travmedia member you should immediately update your default profile so that your full address doesn’t show, for example.

But I think this might be the first useful work-oriented network I’ve joined since Twitter, which has become a little noisy of late.

The success of ‘My Network’ may be dependent on whether others adopt its usage and how Travmedia develops the service. But it’s already been helpful to me in finding PRs for areas I want to cover, for reconnecting with friends I’ve met on press trips and for posting feature pitches and commissions.

We shall see how our relationship progresses after the first flush is over.

Having wrestled with a significant number of roadblocks for what is a fairly straightforward dataset, I am happy to announce the birth of my first data visualisation comparing 2011 figures for the percentage of women in the boardroom across a number of different countries. (Data source: Grant Thornton International Business Report). This is just a tester graphic, though. I now have to figure out how to show this over time, and with many more countries, and on a world map. *Gulp.*

Update: I have added in the rest of the 2011 data by country so that it can be represented on a world map. Can’t seem to customise the horrible brown colour though.

Now to try adding in extra maps to show the data in different years…

[Tum-te-tum.]

Less than 15 minutes later, the rest of the data is input and a graphic created which shows the state of play for senior women in business since 2004. You’ll have to click through to see this in action. Either click ‘All’ maps in the toolbar above the map, or select by year from the dropdown menu bottom left.

Phew. Logging off now and going to pub.

Having different blogs for different subject areas means that I am a slave to them all. So if it’s quiet here on my central hub then it’s probably because I’m over on one of my other workday or spare-time blogs. As a quick roundup, here’s what I’ve been posting elsewhere of late:

31 Destinations in Time – because it’s not just about the place but the era in which you visit it. I’ve just posted number 11 in the series on Dumaguete City, capital of Negros Island, in the Philippines in 2007. The series also includes Bali, Iceland, Venice, Jordan, Slovenia, Paris, Gili Trawangan, Austin, Texas and San Francisco.

Subs’ Standards – lately in my sub-editing blog I’ve been picking up on a few funnies that have made it through to publication. I also published my first guest post – from multimedia journalist Andy Bull on the subs-friendly art of curation and live-blogging. I’m now thinking of asking other sub-editors to write about their experiences of digital subbing.

Debauched Teddies – rounding up bad teddy bears from around the world. There are LOTS.

Katchooo Mix – a scrapbook of stuff that is relevant to my interests.

Flickr news – fresh up are holiday pics from Llangollen canal and the Isle of Purbeck, plus shots from Mostly Jazz Festival weekender who kindly gave me a photo pass.

Grant Thornton Thinking blogs – I help write and edit four blog channels for Grant Thornton UK on/about: business leaders and entrepreneurs, the high net worth community, international markets and boardroom issues. Recently I’ve researched online business networks in China, live-curated the UK Budget and set up a Scoop.It for female finance directors. I’m lucky in that the firm’s online channels are open to exploring new ideas for business and financial content.

The Firehead blog – I’m also blog manager for this European content and comms recruitment company. They let me post LOLcats among the more serious business content. This makes me happy.

A few weeks ago Stirchley News discovered some old issues of Snooze aka Stirchley News zine from the mid 1980s in someone’s attic:

“My mother recently discovered a pile of these local interest newspapers in her loft. Mum helped on Snooze and was part of the Stirchley Community Action Group. I also helped a little on Snooze, occasionally, with typing and layout…”

Full story here.

Now, I also helped on Snooze – as a 15-year-old local Stirchley schoolgirl who had a vague idea of one day becoming a fancypants, hi-falutin’ journalist. My bezzie mate Tracey and I compiled the back page section. We called it Hot Gossip and basically filled it with immature jokes, droodles and general silliness.

But I’ve been waiting with some trepidation for the issue to come out with my first attempt at ‘serious journalism’ – or that’s the way I remember it. It involved going down Stirchley High Street and counting the number of different restaurant types, doing an interview and writing up a special report.

Well, finally the issue has been posted online but it’s hardly the in-depth article I remember.

It’s a total imitation of what I thought a journalist might write. But short on any actual facts, data and interesting quotes. (Cue embarrassing lol.)

But, you know, the spelling is perfect. It’s no surprise that I went on to specialise in sub-editing when I actually did become a journalist three years later.

Far more cringe-worthy, if you scroll on through Snooze Issue 5, is my opinion piece on the vandals in Newlands Road park who burnt down the cricket pitch. I must have thought it was top literature at the time – after all, I put my initials after it.

I like the sarcastic thank-you, though. Also, do you like the “Attention” headline followed by the “Attention!” sub-head? I do.

The other major thing that was happening in my world at the time was that I had discovered The Who, Kinks, Small Faces, The Chords and The Lambrettas. I had a fishtail parka, a red alice band and a bob. This may go some way towards explaining the redesigned Hot Gossip logo.

“Meanwhile here are some little men…”

Anyway Issue 5 was obviously the pinnacle for me, as Snooze issue 6 saw Hot Gossip disappear along with any other features by the teenage reporters. I suspect we just got bored with it and moved on to (iirc) Dungeons & Dragons games with actual BOYS.

We all have to start somewhere in our careers. But not everyone is confronted with their awful start point. It seems mine has been logged, archived and come back to haunt me.

Good old Snooze.

NEWSFLASH: Stirchley is getting a new magazine called The Stirchley Knows – check out Place Prospector on Twitter for news of how to get involved in the layout, design and content.

The shift in publishing from print to digital has changed my production journalist job beyond all recognition – a transition I blogged about in last year in RIP Sub-editing. Now, instead of ‘journalist’, I answer blogger or web editor or content strategist or content creator or multimedia producer or social reporter or online quality controller – depending on the circumstances I find myself in, the people I am speaking to and what people are more likely to understand.

A memory: covering an FT conference for a client, I got chatting with a senior manager at BT Group who asked what I did. I replied that I was there to interview attendees and get their views for a video blog post – a video blogger. I’ll always remember his reaction: “Is that even a job?”

I’m happy to say that it is. I wasn’t insulted by his comment. I fully understand how fast reporting has changed and how big business has (in general) not kept up. In fact, his reaction wasn’t at all unusual and often people don’t understand the business model behind what I do. But the truth is, my work as a sub-editor and journalist for newspapers and magazines has now morphed into one of facilitator. I assuage the needs of clients, all of whom have become publishers, but most of whom do not have any training in basic publishing skills, production sensibilities or editorial judgment.

They need help. Simply put, I help them.

Another memory: a couple of years ago I was hired out as a freelance corporate blogger by my London agency. My boss said afterwards that my use to the client would be less as a blogger and more as a source of information.

I think that has come true: I am their contact ‘on the inside’ of the world of blogging and online communications. When people talk back to them on the blog, or when in-house experts write their first blog posts, I am a source of context, perspective, advice and training.

What has become interesting about this transition into some kind of digital facilitor is that the ‘hands’ person (blogger, web editor, etc) is also the ‘brains’ person (consultant, content strategist). Don’t get me started on rates for the job. I can see why people pitch themselves as just one thing or the other, even if the company ideally needs a combination of both. But it is because I am a ‘hands’ person that I can be a ‘brains’ person. I believe that to advise, you need to have the practical experience not just the theory.

‘Ask Fiona!’

Being the person who understands the online environment (as much as one ever can) means getting involved in client web content strategy – and beyond, for content strategy doesn’t stand alone but affects (or tries to integrate with) all corporate comms, marketing and media. This tension between the human blogging voice and the corporate print voice is a particularly interesting chasm for companies to cross.

But it makes sense to me to have someone in-house or on-call who can answer such questions and corporate dilemmas. After all, the businesses I work for are in their own business, not publishing or online content marketing. And, to be brutal, few businesses are very good at talking with their clients and users directly.

So sometimes I feel like a content coach. It’s a funny role because sometimes it involves stating the bleeding obvious and watching people be amazed by that.

So what do I actually do?

In truth, it’s a flexible role, meeting each client where they are at in terms of resource, skills and aims. In the past two years, for example, I’ve left my comfort zone of blogger and web editor to work on video production and editing, conference blogging and creating a dedicated content strategy for a large corporate client.

What is becoming more clear as time goes on is that being an ‘information point’ or ‘mentor’ or ‘on-call advisor’ is an important part of helping companies develop their confidence, online skills and strategy while maintaining some level of professionalism as they experiment and find their way.

Change management and the culture shift caused by the internet and its possibilities lie at the heart of what is currently going on in my profession. And that is what I feel I now do: encourage the culture shift one individual or department at a time.

Is this embedded freelance role common?

And that is why I have been feeling a growing separation from content strategy as a field as it tries to define itself. Because in my role, I feel less than a management consultant but more than a web editor. On Monday I might be a strategist and trainer, but on Tuesday I might be a blogger or editor.

The other thing I have been thinking is that I don’t scale. I am embedded into the companies of the clients I work for and I feel alone in that I don’t know anyone else who does this. I have more of a direct relationship with my clients than I do with my agency and yet I am an not employed by them. When I visit London, I work in the client’s office not the agency’s, which helps put me at the heart of what they do rather than an external skill that they hire in. But how can this be sold on to others in need of professional publishing help?

I’m not sure where this post is going. It’s the start of being honest and getting something out there about what I do and my ever-changing job title. Am I the only one in this embedded, flexi-role position? What do I call this? I don’t think it is content strategist and I don’t think it is web editor. Am I a publishing aide? How do I market this out to people who only understand terms such as copywriter or editorial content director?

I think I’ll send that one out to the universe and wait to see if there are any fish of the same stripe out there who might reply.

I keep getting drawn into dealing with infographics (didn’t they just used to be called graphics?). Which is fine. They are content and, after all, I am a content producer. The problem is that I appear to be seriously rubbish at them. In fact, they can make me feel downright inadequate.

Either I can think up the idea but I’m then left to the mercy of the search engines as to whether I can find relevant statistics to support it. Sadly, it turns out that researching data driven by an idea is a rather hit and miss affair.

Or, being a writer first and foremost, I don’t think particularly visually – which makes it impossible to make smart choices or judge the level of difficulty and resource it’ll take to deliver my suggestion.

Full. Of. Fail.

I used to think infographics were really the design department’s gig but, in reality, the designer is also being asked to step outside their comfort zone and both collect data and then analyse it to check that it will work in practice. They can be great designers but poor data analysts.

Even they may not know the answer. If it is an interactive graphic, then a web developer needs to come on board with their input – at which point the idea may get derailed once more. The result?

Infographics are a time-suck.

And that’s before production begins. Even more frustrating is that I can never type the word without writing INFORgraphic – the word is devoid of keyboard muscle memory and since I have to type it a lot (because of all the freakin’ collaboration involved) it makes my teeth itch. Or is this just me?

So why am I blogging about something I am so bad at?

Because there is an infographics gold rush on right now and it shows no signs of ending. This is probably because:

(a) we are exploring the possibilties of digital content
(b) because users don’t want to read a wodge of text so this needs to be broken up somehow
(c) complex ideas often benefit from simple visuals
(d) they make great linkbait

And we’re not just talking simple representative graphics but interactive, multimedia, story-telling, motion graphics that drill down into different elements to tell the story of the data.

Note: the user will probably still need a guided tour of the infographic.

Many pretty visuals are just that. Lovely to look at but unfathomable. Even good ones usually benefit from a caption or summary title. This is where I as a web writer come in again – I provide the contextual link for readers to understand the graphic’s key points, a sort of guided tour for those who don’t think visually either or haven’t got the time to work it out themselves.

The trouble again is that without getting down and dirty with the production work, I’m often left trying to work out the meaningful points of the graphic myself.

I guess the point I am making is that ideally this task needs to be done or overseen by one person rather than a series of different editorial, design and web dev inputs. And that that person needs to have skills in research, data collection and analysis, visual thinking, design and sketching, Java, Flash, Silverlight and other software, contextual writing, sub-editing and SEO. Otherwise the infographic can fall between the skills gap and cause untold content stress for everyone.

Dataviz requires a weird skillset.

Online data visualisation in particular seems to ask for a greater breadth of skills than most writers or designers can give. Which goes some of the way to explaining why there are a lot of weak examples coming through in my feeds.

Designers need to train up in telling the data’s story, or journalists need to train up in visualising their story. For an example of the (scary level of) skills and tasks required, check out this recent job ad for a data journalist at the BBC.

Until then, the unusual mix of skills required by data visualisation is leading to some great opportunities to fill this niche growth area.

Sadly I will probably not be one of those opportunists. I may have an A’level in maths (including statistics), done a graphic design course and come from a background in journalism – really I should be well set up – but my brain gets discombobulated whenever I have to problem-solve with infographics.

On the other hand, how I wish I could do it!

Resources:

For more insights into data visualisation, check out Journalsim in the Age of Data. It’s an hour-long presentation but well worth a view, plus there are lots of resources and links available alongside it.

Also check out Randy Krum of Cool Infographics’ guide to designing dataviz.

And this list of ‘awesome free tools’ and resources.

A TED talk on the beauty of data visualisation by David McCandless.

Finally, be inspired by this periodic table of visualisation methods with examples of different types.

Image: Venn diagram of “What is data visualisation” from FFunction.

Why Birmingham Flickrmeets rawk and possibly create an opportunity local adventure tourism – check out the full story over on my travel blog. Meanwhile, here is a slideshow of yesterday’s concrete loveliness – or view the full set on Spaghetti Junction Flickrmeet:

My blog mentor used to say keep your posts short. One point per post. Three paragraphs should do it.

Well, here it is. The perfect post. Albeit leading to 3,000 >more< words of juicy goodness about a trade that is being eroded, outsourced and killed off as mainstream media declines. Over on Subs’ Standards, I’ve just posted up the final chunk of a three-part epic looking back over my 21 years as a sub-editor.

And here is it: RIP Sub-editing 1987-2008. Enjoy! Meanwhile check out these taster pics: of my old-skool kit and the changing size and shape of technology…

Typewriter, typescale, proof marks, reproduction computer

Silver Reed vs MacBook