Content strategy – what do you want your content to achieve? Content strategy has been an area of interest for me since 2009 and a growing personal skillset since 2010. Essentially it involves doing a content audit and helping clients tidy up their content mess. Pinning down the overlap between what brands want to say and what their readers actually want to know is one of the most useful tactics in generating relevant traffic.
Web editing – the production side of online comms: briefing, creating, structuring, editing, SEO, linking, anchor text, alt text, picture research, image manipulation, legal checks, calls-to-action, optimising for various platforms, metadata, version control, sign-off, uploading, HTML, CMS, scheduling, quality checks and sharing.
Training/mentoring – because brand publishing and content marketing need a go-to person with online skills and ways of thinking; more and more I find myself answering client questions around context and approach.
Copywriting, blogging, social reporting – I’ve been producing online content marketing for well-known brands since 2000 and corporate blogging, email marketing and social media marketing since 2009. Now I’m more of an editor, overseeing the work of others but it’s still fun to create content and experiment with new tools, from curation apps to video editing.
Travel writing – since 2000, I’ve written travel features for national magazines, newspapers and online. Current work, commission requests and trip notes are on my travel blog: Tourist Vs Traveller.
Currently playing with – learning to program (Ruby) and understanding analytics (Google Conversion University).
Currently seeking help with – a possible paid indenture doing something new and interesting with an established internet-based brand (SEO, analytics, internet TV, mobile platforms?) – please contact me for a chat!
