Content strategy – what do you want your content to achieve? Content strategy has been an area of interest for me since attending SXSW Interactive in 2009 and producing my first content strategy in 2010. It involves carrying out an audit and analysis of your content before planning for future content creation, delivery, and governance needs. Examples of deliverables: content strategy report, content calendar, style guide, content templates, workflow process and governance plan.
Read more posts on content strategy…
Content marketing /brand journalism – the way brands talk to their customers and targets changed forever with the advent of the interactive web. Hiring a brand journalist helps you tell your stories in ways that are useful and engaging to clients, encouraging them to click through rather than away. A brand journalist can also tap into resources that help pin down the overlap between what brands want to say and what their readers want to know – in order to provide more relevant content and attract more relevant traffic.
Read more about brand journalism in this interview post…
Web editing – the production side of online comms: briefing, creating, structuring, editing, SEO, linking, anchor text, alt text, picture research, image manipulation, legal checks, calls-to-action, optimising for various platforms, metadata, version control, sign-off, uploading, HTML, CMS, scheduling, quality checks and sharing.
Training/mentoring – because brand publishing and content marketing need a go-to person with online skills and ways of thinking; more and more I find myself answering client questions around context and approach. I also run workshops to teach writers and editors digital skills.
Copywriting, blogging, social reporting – I’ve been producing online content marketing for well-known brands since 2000 and corporate blogging, email marketing and social media marketing since 2009. Now I’m more of an editor, overseeing the work of others but it’s still fun to create content and experiment with new tools, from curation apps to video editing.
Travel writing – since 2000, I’ve written travel features for national magazines, newspapers and online. Current work, commission requests and trip notes are on my travel blog: Tourist Vs Traveller.
Currently playing with – learning to program (Ruby) and web analytics (Google Conversion University).
Currently seeking help with – a possible paid indenture doing something new and interesting with an established internet-based brand (SEO, analytics, internet TV, mobile platforms?) – please contact me for a chat!