SXSW Wordle spells ‘Content people want’

SXSW Wordle I took 16 pages of notes at SXSW Interactive festival this year. It’s hard to get your head around all the difference panels, talks, core conversations and notes-to-self but I think this Wordle shows something of what I was getting from and attending at South By in 2010.

It’s particularly interesting that the top three words are: ‘Content people want‘. I guess that’s the key and secret to online enterprises.

There is more to blog tomorrow ahead of the long plane ride home. PS. You can click on the link to see a larger version of the Wordle.

My first video interview ends in a Midlands Today fantasy

This is quite exciting, to me anyway, because I’ve done print interviews and I’ve taken video – now I’ve finally put both together. There are lots of mistakes but on the whole I’m not unhappy with it, especially as it runs uncut with no major hiccups.

Video interviewing feels kind of like driving a car. You can steer perfectly well but then you have to learn to duck-paddle your feet at the same time. Ie, you can ask questions but you also have to be thinking about the shot, and the directional mic (oops), and a good final line, and what they are saying, and what you might ask next, and oh dear, did I not even mention the name of the shop or who Chris and Pete are. (Well, it was spontaneous.)

In digital journalism, you’ll also most likely be holding the camera, too – fortunately, it was an easily manageable Flip in this case – but it can be hard to hold it steady when you’re gesturing with the other hand to keep on talking or trying to direct Pete Ashton back into shot…

Then you’ll need to write up a traditional news intro for your BBC Midlands Today presenters (or whoever), something like:

‘Retail is hard!’ – that’s the view of two local bloggers who have become shop managers overnight after opening the BullRing’s first-ever pop-up arts shop.

Local artists in Birmingham will be competing alongside big names such as Debenhams and Selfridges, after Chris Unitt and Pete Ashton were offered the chance to turn their arts blog into a retail opportunity in one of Europe’s largest shopping centres.

Called Created in Birmingham, after the blog, the shop aims to sell everything from paintings and prints, t-shirts to local photographs, all made by Birmingham artists. Shoppers are even being encouraged to come in and have a chat on the sofas to find out more about the artworks and how they are made.

It opened last night [25.02.2010] and we went along just as they let out their last customer…

Created in Birmingham shop opening night from Katchooo on Vimeo.

Then simply finish with a few quick voxpops with local grizzled shoppers, a cheesy chat between Nick Owen and Suzanne Virdee, and that’s a wrap.

Ok, well maybe I need a bit more practise first.

For more on the CiB shop, here’s the lowdown from the CiB blog.

A dozen Twitter tips for 2010

The ‘cool, shiny new thing’ that sent marketers crazy in 2009 was Twitter. (This year, it’s mobile apps by the way.) Why? Because although Twitter launched in 2006, it exploded into the mainstream in late 2008/early 2009. And brands were champing to get a piece of that action.

Having just spent three days at Search Engine Strategies London, Twitter is still clocking up a lot of mentions from SEOs and businesses, etc, who worry about how best to involve with it. Well, you’ll see a rise in this engagement, especially now that it is being crawled by Google for real-time search results and because marketers are realising the value of a recommendation on Twitter.

So rather than regurgitate whole speeches, here’s what SEOs and marketing types from SES London are saying about Twitter for 2010 – at least in the sessions I attended:

1 Real-time search: be wary of the value of Twitter
230 million pieces of content are published per day by user. 40% of searches have a real-time component. Potential $40 billion market. But:

  • 90% content is created by 10% of the people (Source: Harvard Business Review)
  • 74% of Twitter content is produced by 5% of the users.
  • Is 5% really representative of everybody?

Aaron Kahlow opening keynote: Is Social Media the Future of Search

2 How McDonald’s operate their Twitter

CoTweet allows people within organisations to use the same Twitter account – as used by McDonald’s.

Aaron Kahlow opening keynote: Is Social Media the Future of Search

3 Should you spend time and money on Twitter?

Who is my audience? Are they on Twitter, if not don’t spend (time) there.

Aaron Kahlow opening keynote: Is Social Media the Future of Search

4 Has Twitter peaked?

Twitter is not accelerating as fast now, it has peaked on the growth rates. The vast majority have less than 5 users.

Rand Fishkin, Social Media Best Practices for Marketers Inside the Brand

5 Can Twitter drive traffic and sales?

Social network profiles (including Google Profile) drive traffic. Active Twitter users, Dell, also reported in excess of $3m in sales in 2009. Its Twitter is essentially just a promo shop, eg, 15% off at any Dell Outlet – which leads to direct click-thu sales.

Rand Fishkin, Social Media Best Practices for Marketers Inside the Brand

6 What are the biggest problems for marketers using Twitter?

Analytics, KPIs, how does it impact the bottom line. Also, getting followers in the market you are going after.

Mike Lewis, Business Tweeting: I think Twitter is working, but I can’t prove it!

7 How many Twitter accounts to set up?

One brand Twitter stream can include: PR, service, sales, crisis, recruitment, product.

Mike Lewis, Business Tweeting

8 What’s the ROI of Twitter?

ROI of Twitter = traffic to site, buzz, inbound links for SEO, reduced service costs, leads, sales. (All trackable ROI.)

Mike Lewis, Business Tweeting

9 Twitter – trend towards automation

Fact – individuals are adopting Twitter, but what about brands? Great thing about Twitter is that brands can connect one to one. But there is a trend of moving towards automation.

Mike Lewis, Business Tweeting

10 Check your bounce rate from Twitter traffic

When analysing your online stats, compare traffic from different sources. Eg, from blogs, it usually has high context, expectancy is there, users know what they want to see, and spend more time on site. Twitter – may generate high traffic but can also have a high bounce because it lacks space to create context.

Matthew Bailey, Introduction to Search Engine Optimisation

11 Twitter 101 for brands

  • Don’t overthink it, be personable
  • Share info/links
  • Listen
  • Use hashtags to organise and search
  • Twitterlists are useful if you are following hundreds and want to discover new people
  • Tweetdeck – organises your Twitter use
  • Scheduling tweets – Future Tweets – good for client use

Lisa Myers, Social Media 101

12 Tools for monitoring social media

Free Social Monitoring Tools:

  • www.socialmention.com
  • www.tweetbeep.com
  • www.tweepmeme.com
  • www.klout.com
  • www.blogpulse.com

Paid Monitoring Tools:

  • www.trackur.com
  • www.radian6.com

Lisa Myers, Social Media 101

Transparent journalism – the Web 2.0 way to compile a Top 10 list

Been having fun over on my travel blog Tourist Vs Traveller with exposing the messy inner blood and guts of how I put together two Valentine’s Day features on the ‘top 10’ romantic places in the UK and around the world. The main mashup was an experiment using TravMedia for the big callout for suggestions, Google Docs as a collecting funnel and Twitter as a refinement option for feedback from the non-PR world.

It was going to be a short exposé but in the end turned into a five-part series, culminating in the Creative Commons release of all the PR source material, featuring 101 romantic places around the UK and the world.

I think different people will be interested in different links depending on whether you’re a journalism student, a social media or digital journalist, or a reader in lurve, so here they all are:

  1. Behind the scenes of a travel feature – pt 1: transparency and the trouble with top tens
  2. Behind the scenes of a travel feature – pt 2: the commission
  3. Behind the scenes of a travel feature – pt 3: the seven tools of feature research
  4. Behind the scenes of a travel feature – pt 4: the results of the Google Docs experiment
  5. Behind the scenes of a travel feature – pt 5: 101 romantic places around the world