Tag Archives: tips
18 practical content strategy tips in 8 minutes
If (like me) you have been tuning in to the rise of content strategy, but feel a bit lacking in actual practical know-how, then this collection of soundbites and voxpops – wrung by me from the mouths and Twitter accounts … Continue reading
Want to become a company blogger?
Here are the quick links to my Blogger’s Style Guide, which I’ve posted over on my Subs’ Standards blog as a series of 10 posts. This is the ‘how-to’ that I give to my company bloggers when they start writing … Continue reading
A dozen Twitter tips for 2010
The ‘cool, shiny new thing’ that sent marketers crazy in 2009 was Twitter. (This year, it’s mobile apps by the way.) Why? Because although Twitter launched in 2006, it exploded into the mainstream in late 2008/early 2009. And brands were … Continue reading
10 expert tips on email marketing
If you’ve ever had the job of putting your marketing email, ezine or e-newsletter together – whether designing the format, writing the blurbs, testing different subject lines or segments, sending it out to subscribers, dealing with unsubscribes – 7 Proven … Continue reading
