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Karen McGrane and Rachel Lovinger present a workshop on content audits at CS Forum 2010 in Paris. © Fiona Cullinan/Flickr Fascinating as Content Strategy Forum 2010 was two weeks ago, one major thing that came out of it was the need for benchmarked case studies that focus specifically on online content strategy, its effects and [...] Here are the quick links to my Blogger’s Style Guide, which I’ve posted over on my Subs’ Standards blog as a series of 10 posts. This is the ‘how-to’ that I give to my company bloggers when they start writing posts for [...] Shuffleboard networking in Austin After posting about the 12 things I learnt at SXSW 2010, here’s a more practical roundup of the things I came away with. I gained… * …some content strategy contacts I learnt… * …that Austin looks awesome from the 33rd floor Fringe events outside of the main SXSW programme are occurring all the time. I just found out today for example that there were THREE Twitter parties (not just the official one). But you can often only come across these serendipitously through the people you meet at [...] I took 16 pages of notes at SXSW Interactive festival this year. It’s hard to get your head around all the difference panels, talks, core conversations and notes-to-self but I think this Wordle shows something of what I was getting from and attending at South By in 2010. It’s particularly interesting that the top three [...] This is quite exciting, to me anyway, because I’ve done print interviews and I’ve taken video – now I’ve finally put both together. There are lots of mistakes but on the whole I’m not unhappy with it, especially as it runs uncut with no major hiccups. Video interviewing feels kind of like driving a car. You [...] The ‘cool, shiny new thing’ that sent marketers crazy in 2009 was Twitter. (This year, it’s mobile apps by the way.) Why? Because although Twitter launched in 2006, it exploded into the mainstream in late 2008/early 2009. And brands were champing to get a piece of that action. Having just spent three days at Search Engine [...] |
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Copyright © 2010 Fiona Cullinan - All Rights Reserved |
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