Tag Archives: content

18 practical content strategy tips in 8 minutes

Tweet If (like me) you have been tuning in to the rise of content strategy, but feel a bit lacking in actual practical know-how, then this collection of soundbites and voxpops – wrung by me from the mouths and Twitter … Continue reading

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So what happened at Content Strategy Applied?

Tweet At least that’s what I always want to know from people who go to conferences I miss out on. As one of the three ‘staff’ bloggers at Content Strategy Applied, here’s an overview from where I was sitting (at … Continue reading

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A case study in content strategy?

Tweet Fascinating as Content Strategy Forum 2010 was two weeks ago, one major thing that came out of it was the need for benchmarked case studies that focus specifically on online content strategy, its effects and its impacts on the … Continue reading

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Five things I gained at SXSW 2010

Tweet After posting about the 12 things I learnt at SXSW 2010, here’s a more practical roundup of the things I came away with. I gained… * …some content strategy contacts This was one of my main reasons for attending. … Continue reading

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12 things I learnt at SXSW 2010

Tweet I learnt… * …that Austin looks awesome from the 33rd floor Fringe events outside of the main SXSW programme are occurring all the time. I just found out today for example that there were THREE Twitter parties (not just … Continue reading

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SXSW Wordle spells ‘Content people want’

Tweet I took 16 pages of notes at SXSW Interactive festival this year. It’s hard to get your head around all the difference panels, talks, core conversations and notes-to-self but I think this Wordle shows something of what I was … Continue reading

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SXSW – the Glastonbury of conferences

Tweet A little SXSW diary catchup… It’s the halfway point of SXSW Interactive and I’m still gearing up into this festival to end all web festivals. Here’s my personal/business mission statement for this year’s event – slightly different from last … Continue reading

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10 expert tips on email marketing

Tweet If you’ve ever had the job of putting your marketing email, ezine or e-newsletter together – whether designing the format, writing the blurbs, testing different subject lines or segments, sending it out to subscribers, dealing with unsubscribes – 7 … Continue reading

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I’m launching a new travel blog

Tweet It’s been two years since I started my first travel blog, What To Wear Where, in an effort to answer the niche packing question: ‘What do you wear in trendy Reykjavik in below-freezing December?’ While I still think the … Continue reading

Posted in Journalism, Presstrips, travel | Tagged , , , , , | 9 Comments