SXSW – the Glastonbury of conferences

A little SXSW diary catchup… It’s the halfway point of SXSW Interactive and I’m still gearing up into this festival to end all web festivals.

Here’s my personal/business mission statement for this year’s event – slightly different from last year as I’m being part-funded to attend by the UK’s Digital Mission along with about 25 others [...]

Find your social media champions - but how?

Rand Fishkin, CEO & Co-Founder of SEOmoz.org, hit the nail on the head for me when he said: ‘Find a social champion!’

Speaking on Social Media Best Practices for Marketers Inside the Brand at Search Engines Strategies London marketing day on Monday, he said, ‘You need someone in the weeds, someone who gets it in the [...]

Two simple ways to justify online spend to the boss

Avinash Kaushik gets ready to speak at SES London

There’s a lot of talk at Search Engine Strategies 2010 London about ‘doing it right’. SES London is a three-day conference and expo that brings together the superstars of SEO and SEM to reveal the latest ways they are dancing with the search engines, each [...]

SXSWi: Friday the 13th

Austin Convention Center terrace – me @katchooo and Pete @peteashton, part of a contingent from the West Midlands.

For the next few days this is going to function as my thought download receptable for all things mySXSWi – see post below – with quick summaries of ‘what did I learn, what did I gain’.

Panel: My [...]