Here's my personal/business mission statement for this year's event – slightly different from last year as I'm being part-funded to attend by the UK's Digital Mission along with about 25 others from the West Midlands. See the Heart of Austin site for more on who we are – but with a trade show stall the size of the UK's stand and no other UK region represented here, you can see how much Birmingham UK values the digital dollar and I think is also representative of what a digitally connected hub the Midlands is.
SXSW Diary: from Miami to Austin
Arrived into Austin on Thursday at 9.30 am after 22 hours of train travelling from New Orleans and 25 hours of no sleep – you can see the state of me in this 'Let's look at the brewery' video as I fail spectacularly to be a tourist guide to San Antonio from the train.
There will also be content going up on my travel blog, Tourist vs Traveller, about my Amtrak train and Greyhound road trip from Miami to Austin via Atlanta, Birmingham and New Orleans. But mainly about the 24 hours this Brummie spent in our namesake city, Birmingham Alabama.
Thursday/Friday saw badge pickup – where I learnt that it pays to be late. Never to turn up at the listed time but at least two hours later if you want to avoid the queues.
First panels: mobile UX and improv lessons
My kick-off panel was the UX of Mobile, which is a whole new world of design, dev and content and one that may lead website design in future rather than the other way round. In future, mobile design will be a key driver in all digital design, was the expert view, because shrinking down website to fit on a small screen (surprise, surprise) doesn't work.
I spent most of this panel, however trying to track down a certain Bharath Kumar who had left his memory stick on a corridor floor by a power socket. It was like trying to solve a mystery. You'd think everyone at SXSW would be easily findable on the Web, but I tell you, Bharath Kumar is a VERY common name. In the end we found his mobile number somewhere on the stick and texted him. And he lived happily ever after.
The afternoon's best session was Improv Lessons for Freelancers – and has inspired me to take up improv if there are any such sessions in Birmingham UK… This is not just about how to be charming to your clients but how to, for example, say yes positively to their 'Make it pop' requests without actually committing yourself to a bad design decision – or extra unpaid work.
How to network at SXSW
Over a margarita, of course. Thursday evening was the SXSW West Midlands networking dinner at the Iron Cactus, the social and business bonding oiled by the drink of SXSW: the margarita. Parties are another major feature of SXSW.
I'm a relative new arrival into Birmingham's digital scene – see September 2009's Why I am moving back to Brum – so it was good to cement a few friendships and to let people know that I'm a web writer, web editor and content strategy person who can plug into the commercial scene in Birmingham and create content for clients/agencies that need a professional web writer/editor.
The serendipitous Glastonbury effect
Saturday was a frustrating day. Every panel I chose to attend had a mile-long queue to get in.
But this is where SXSW reminds me of Glastonbury in that it's all good. If you can't get to something you want to see because it's over the other side of the site and four floors up, or it's oversubscribed, then there are some great little gigs right next to you. It may not be your subject but you can still take away something from it.
Critical Tits, for example, was an interesting one – a conversation where the Burning Man festival was being called to account for its new and tight restrictions on photography, where they see anything shared to a wider audience as 'commercial use'. I think the move has stemmed from people snapping naked female artists and those shots appearing on porn sites. But the clamp down seems excessive and controlling being applied across the board as it is. I may be wrong on this, I didn't get the full lowdown as the session was interrupted by an emergency fire alarm and evacuation of the whole Austin Convention Center.
I also attended Why Keep Blogging by some of the original superstars of blogging (SXSW is great for attracting big names) and How to Create a Viral Video – which was (possibly) more fun than useful but made by the attendance of Damian Kulash of OK Go viral video fame.
How to create a viral video
I think OK Go's music has become secondary to their videos, but, OMG, This Too Shall Pass is a damn fine video. It starts with domino toppling and ends in the most astonishing series of pop music Mousetrap that you will ever, ever see. Ever.
An incredible idea if you can afford the 60 engineers and six months it took to make. Although the point was made that the record company couldn't afford it but commercial sponsors State Farm Insurance could – and got very positive comments from the millions who have seen the video. And the only product plug was their logo on the side of a truck that sets the first domino falling, plus a credit at the end.
Now that's what I call marketing 2010!
Content Strategy FTW!
Kristina Halvorson's Content Strategy FTW was the highlight of my day. I received a major info download that is currently swirling around my head so will post another time on that.
Over the next year, I'm looking at employing content strategy for We Are Fierce in Birmingham and helping them to bring their festival, consultancy and training arms all under one unified web presence over the next year.
I'm not sure what will result, but it's going to be interesting as few organisations pay this much attention to the haphazard and messy world of content. We shall bring order! And the basic premise is 'Less is More'.
Will also be attending CS Forum 2010 – an entire conference devoted to the growing discipline of Content Strategy.
Daily Strangeness from Dorkbot to Kick-Ass
Finally, last night was fun. After a brief stop-off at the Dorkbot tent to twiddle some knobs (here I am with a BleepLabs Thingamagoop), we were hijacked on Sixth Street into a cab for an interview for (I think) DVD bonus features for a new superhero flick. SXSW Film Festival saw the premiere of Kick-Ass – a superhero movie based on a comic book of the same name – we signed our Hollywood movie waiver and proceeded to be drilled about what type of superhero skills we would have and who's 'ass' would be like to kick and why, as we were driven around the streets of Austin in a cab emblazoned with Kick-Ass all over it.
It was one of those mad, interstitial Glastonbury moments that is tertiary to the main event but one of the things you remember most. After all, the slogan and ethos of this city and this festival is 'Keep Austin weird'.
Off now to enjoy Tuttle at SXSWi, an inaugural Content Srategy meetup, Fray Café tonight and see what else Sunday brings. It's going to be fun.