Tag Archives: business
Want to become a company blogger?
Here are the quick links to my Blogger’s Style Guide, which I’ve posted over on my Subs’ Standards blog as a series of 10 posts. This is the ‘how-to’ that I give to my company bloggers when they start writing … Continue reading
Five things I gained at SXSW 2010
After posting about the 12 things I learnt at SXSW 2010, here’s a more practical roundup of the things I came away with. I gained… * …some content strategy contacts This was one of my main reasons for attending. Content … Continue reading
SXSW Wordle spells ‘Content people want’
I took 16 pages of notes at SXSW Interactive festival this year. It’s hard to get your head around all the difference panels, talks, core conversations and notes-to-self but I think this Wordle shows something of what I was getting … Continue reading
A dozen Twitter tips for 2010
The ‘cool, shiny new thing’ that sent marketers crazy in 2009 was Twitter. (This year, it’s mobile apps by the way.) Why? Because although Twitter launched in 2006, it exploded into the mainstream in late 2008/early 2009. And brands were … Continue reading
Find your social media champions – but how?
Rand Fishkin, CEO & Co-Founder of SEOmoz.org, hit the nail on the head for me when he said: ‘Find a social champion!’ Speaking on Social Media Best Practices for Marketers Inside the Brand at Search Engines Strategies London marketing day … Continue reading
10 expert tips on email marketing
If you’ve ever had the job of putting your marketing email, ezine or e-newsletter together – whether designing the format, writing the blurbs, testing different subject lines or segments, sending it out to subscribers, dealing with unsubscribes – 7 Proven … Continue reading
Two simple ways to justify online spend to the boss
There’s a lot of talk at Search Engine Strategies 2010 London about ‘doing it right’. SES London is a three-day conference and expo that brings together the superstars of SEO and SEM to reveal the latest ways they are dancing … Continue reading
I am attending these keywords in 2010: SES, SXSWi and CSForum
Somehow I’ve lined up a conference a month for the next three months. Here are their taglines, blurbs and what I’m aiming to do at each one: Search Engine Strategies 2010 London, UK, 15-19 February Tagline: The Original Search Engine … Continue reading
WTM and a new business model for travel journalism
Later today I’m off to my fourth World Travel Market, held annually at London’s Excel every November. Around 50,000 travel industry people attend each year. In 2008, 187 countries and regions set out their stall, filling up 43,000 sq m … Continue reading
SXSWi: Monday teh 16th
Spent all day in Microsoft BizSpark Accelerator where the cream of the internet start-ups compete via 2-min elevator pitches to be crowned winner in their category. Kind of a Crufts for online business. Best in show were: Innovative Web technologies … Continue reading
