I've attended various events at the Birmingham NEC over the years – for both journalistic and digital marketing purposes – but none so ginormous as 'the UK's largest home and gift show for the retail industry' held earlier this month.
In stats… Spring Fair 2018 featured 14 show sectors, 19 exhibition halls and 2,500 UK and international exhibitors. It's so big they added Autumn Fair a few years ago to help spread the load. Personally, I got a whole lot of exercise in – clocking up 18k in Fitbit steps – just by visiting those exhibitors based in or around Birmingham
I wanted to do a pick of the Brum-related products that may be appearing in a store (or zoo or Birmingham art gallery) near you in 2018, and to make a few local connections and contacts. Here it is – I have to say I love the randomness of the products and stories on offer…
1. Bloom and glow
Electric flowers won't be to everyone's taste but the Blossom Collection's products were surprisingly nice to look at. The company launched following a sourcing visit to China and has blossomed (!) ever since. If you have a black wall in your house (I have two), it's the perfect backdrop for glowing roses, tulips, orchids or Blossom's best-selling calla lilies.
2. Puns to make you cry over your chopped onions
I'm a little chilli but do nut worry… Why oh why can't I get a job writing food puns for chopping boards?
I was excited to meet Zodiac, a kitchen equipment company based in near to me in sunny Selly Oak, but a bit disappointed to find out that they are actually the UK arm of a Chinese company and not a local family business. But, hey, Cadbury's…
As a content marketer, I have to say Zodiac had one of the slickest sites of all the Spring Fair exhibitors I visited, with related recipe and other support content around the kitchenware, an up-to-date news section, a listening/feedback area and a busy CSR section.
Tasty marketing chops.
3. An elephant memento never forgets
"It started with an elephant," Kiran Chohan of Wildtouch says of his business handcrafting souvenirs, gifts, jewellery and other accessories for zoos, aquariums and other heritage sites around the UK.
The original elephant went to Twycross zoo and the company has since grown into a niche business supplying zoos and other leisure attractions with animal souvenirs from meerkats to monkeys, clown fish to killer whales.
Kiran also has his own range of jewellery and the firm is based in Birmingham's famous Jewellery Quarter.
4. Hanging tin
Jo Willis co-started Red Hot Lemon in 2014 after working as a sales manager at a metal sign firm that closed. She says the array of licensed metal signs attracts the rare male buyer demographic with the VW Campervan one of their bestsellers. They have also expanded into selling a range of other tin products with that ever-popular retro-vintage feel.
5. Made in Sunderland (for Brummies)
My World may be based in Sunderland but Brum is their biggest client with a range of regional cards, prints, mugs and fridge magnets sold in BMAG, the Town Hall and the Library of Birmingham. Pretty surprised Brummies didn't corner this market, though, especially since Created In Birmingham shop surfaced a lot of local artists a few years back. But it's all fine and the Birmingham skyline print is a winner.
6. Cactus drinks jar for your mojito?
MD of KitchenCraft Matthew Canwell explained how the design and development (alas not the manufacture) of more than 4,000 kitchen and homewares products is done in Birmingham.
The company has been in Brum for 168 years and was founded by a local man named Thomas Plant on Edgbaston Street. The name only changed from Thomas Plant to Kitchen Craft in 1996 and the company has since grown to become part of Lifetime Brands inc, a global kitchenware provider supplying leading department stores and 80 countries worldwide. Another slick website – kitchenware is the place to be for content marketing.
7. 'Winter is coming' – fill your goblets!
AE Williams is possibly most famous for supplying its pewterware goblets to Game of Thrones but, says Stephen Johnson, a partner in the firm, there just isn't room to show them at Spring Fair. In the absence of a GoT goblet, this whisky decanter stood proudly as king of all the Digbeth-based manufacturer's exhibits
8. A subtle celebration of your memories
Charlotte Lowe graduated in 2009 and this is her seventh year at Spring Fair, showing jewellery made in her workshop in Birmingham's Jewellery Quarter. I like the way she encapsulates personal memories (pets, children, simple moments, photos) into items of bespoke jewellery that are obviously personal to the individual but not at all sentimental in their design.
9. A perfectly potty invention
I liked Pot Pal because it represents the dream of being an inventor – and bringing a product to market. Pot Pal is a vertical plant holder that evokes narrowboat paraphernalia with its colours and design. It was invented by Brett Cattlin, who started out making pet products in wood. Recently he partnered with Firstpress (Plastic Moulders) Limited of Ladywood, Birmingham to design, manufacture and distribute 'Pot Pal' products in a lighter, more cost-efficient plastic. The product has only been out since January ready to catch some spring/summer buying.
10. 'Mini me' tweeds
The husband and wife team behind Chand Textiles were lovely and we chatted for ages about everything from Tamil Nadu to digital photography. Based in Highgate, they were showing their range of tweed jackets, gilets and peaked caps for children that are perfect for a country set 'mini me'.
11. A fluffle of bunny goods
Kate Sproston from Nuneaton – that counts as greater Birmingham, right? – drew me in with her range of rabbit-embroidered goods, including a Rabbit Egg Cosy shortlisted for Gift of the Year 2018. Kate also has a number of equally lovely collections that aren't about rabbits but the law of small animal owners is that all talk must revert to pets so I introduced her to Profession Bunminster Fuller, Clementine Bundango and Joy (yes, we our pets have a website) and in turn she told me about their guinea pigs Frankie Valli and Alan Turing (from Hutch 6). Top punnage there.
12. See this cat? He's a bestseller
Wolverhampton-based Dean Morris has the honour of being regularly demonised by the tabloids for his low-brow comedy cards (cries of irony!) but 'smut, filth and swearing' just sells so very well to the great British public (as any tabloid fule kno). Dean has been keeping it rude since 1999 and was the first to offer 'Keep calm and carry on…' cards. This one took me back to my days working for Moonpig just as they launched in 2000. Cards are a competitive business so fair play to Dean for his success.
Fiona Cullinan works as a digital content producer, editor and copywriter mostly for B2B clients. For further information, please visit The Subs Desk.