I am attending these keywords in 2010: SES, SXSWi and CSForum

Somehow I’ve lined up a conference a month for the next three months. Here are their taglines, blurbs and what I’m aiming to do at each one:

Search Engine Strategies 2010
London, UK, 15-19 February

Tagline: The Original Search Engine Marketing Event.

Blurb: Three days of sessions covering PPC management, keyword research, SEO, social media, linking building, duplicate content, video optimisation, usability and more!

Me: Blogging (right here) points of interests – particularly interested in conversion rate optimisation stuff for websites and emails (esp after being RAC ezine’s online editor last year), information architecture, business tweeting and happy hour cocktails. So I’ll try to throw up (!) some posts on these from the event.

SXSW Interactive
Austin, Texas, 12-16 March

Tagline: Tomorrow Happens Here.

Blurb: Five days of compelling presentations from the brightest minds in emerging technology, scores of exciting networking events hosted by industry leaders and an unbeatable line up of special programs showcasing the best new websites, video games and startup ideas the community has to offer. Join us March 2010 for the panels, the parties, the 13th Annual Web Awards, the ScreenBurn at SXSW Arcade, the Film and Interactive Trade Show and Exhibition, Microsoft BizSpark Accelerator at SXSW and, of course, the inspirational experience that only SXSW can deliver.

Me: There for the margaritas, parties and crazy games naturally, but also to meet interesting contacts, learn best practice on content-related stuff and bring the skills back home. Also looking at finding some connections doing interesting stuff in the hotel/conference/travel line of work maybe. And generally promoting the digital side of the West Midlands region, which is part funding me to go on their digital mission. Should also be blogging a bit from the event as per last year. And hoping to hook up with the Tuttle 2 Texas crew somewhere around New Orleans for the last leg of their trip – more about what that’s about on the Tuttle2Texas Posterous. Oh and finally hoping to work out what distributed storytelling is all about from last year’s Microsoft BizSpark Accelerator MC and tech journo prof, Brad King.

Content Strategy Forum 2010
Paris, France, 15-16 April

Tagline: Vive la communication!

Blurb: Where business analysis meets user experience and content development – two exciting days of workshops, presentations and discussions led by leading experts and practitioners from the emerging field of Content Strategy. Whether you are already a content strategist, or looking to break into the field, this exceptional event will put you in touch with inspiring people and new ideas.

Me: Content strategy is what I’m most interested in right now and this is the only major conference featuring all the big names that doesn’t involve flying to the US. Looking to pick up skills in this area as I’ve just started working with the wonderful WTF! Fierce Festival to help get their content strategy ducks in a row in 2010. Also hope to finally meet Kristina Halvorson, content strategy queen. And will also be bringing an artist along to document Paris in an experiment of travel journalism for Tourist Vs Traveller – more of that in a future post.

That’s me sorted for the year, I think. Unless anyone knows of any interesting travel journalist conferences…

2 thoughts on “I am attending these keywords in 2010: SES, SXSWi and CSForum”

  1. Feel very envious, but will really look forward to blogs on what you discover at these conferences. I have finally got a website that I can work on in earnest and am looking at seo and content strategy, but I feel very much a newbie – tips and insights will be lapped up!

  2. Thanks Celestial Chook. I’ll try to be insightful though I’m sure it’s bound to be a bit eclectic and random. My understanding at this point is that SEO is a tactic while content strategy is a plan that involves tactics in order to achieve a goal.

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