A case study in content strategy?

Karen McGrane and Rachel Lovinger present a workshop on content audits at CS Forum 2010 in Paris. © Fiona Cullinan/Flickr

Fascinating as Content Strategy Forum 2010 was two weeks ago, one major thing that came out of it was the need for benchmarked case studies that focus specifically on online content strategy, its effects and [...]

RIP Sub-editing 1987-2008

My blog mentor used to say keep your posts short. One point per post. Three paragraphs should do it.

Well, here it is. The perfect post. Albeit leading to 3,000 >more< words of juicy goodness about a trade that is being eroded, outsourced and killed off as mainstream media declines. Over on Subs’ Standards, I’ve [...]

Why I am moving back to Brum…

Birmingham New St Station here I come

It looks like I’ve reached that moment in a blogger’s life when you log into your poor neglected blog(s), make apologies to folks for the lack of posting, explain why and then make a new promise to report back a bit more often in future.

Except… as Neil Gaiman once [...]